Your goal: Here, your goal is to show leads exactly how you can solve their specific problem and help them decide which product best meets their needs. While the consideration portion of the funnel focuses on proving your authority and ability, this one focuses on solving their problem in detail.If your product is software, free trials and demos allow leads to try before they buy to ensure a solution is practical. If you’re a service-based business, this is where a one-on-one consultation can prove you’re capable of solving a client’s unique problem. If you have a physical product, this is where social proof like detailed testimonials and case studies will persuade leads to click the “buy” button.

Most leads are not instant customers: They go through a process of researching, comparing and evaluating before agreeing to spend their money. This process is commonly called the purchase funnel or the sales funnel (whichever you prefer). Understanding the steps your leads go through will help you market properly so that you can convert as many of them into customers as possible. Here is a brief overview of what the sales funnel is and how it varies for B2B and B2C companies.
At RealEstateMogul.com, we’re committed to delivering the awesomest, most practical, actionable content to our members … and that a big part of that is getting YOU to tell us what you'd like to learn from us. Since our REI resources are basically endless, we’d love to tailor our upcoming training as much as possible to precisely match what you, our members, really need and want out of us.

The first stage underlines the basic function of any marketing campaign: to create awareness regarding the company’s offerings. Your campaign will help to introduce your business to strangers through customer research and discovery. During this initial stage, your primary focus will be toward attaining thought and trust leadership via advertising, webinars, social media, viral campaigns, content creation, events, and more.
Now, why do I call them ‘marketing funnels’ and not just ‘sales funnels’ like 90% of the rest of the internet? (That was an entirely made-up statistic by the way.) Because sales funnels focus on a sale, marketing funnels cover not only the sale, but general connecting, and after you make the sale. Marketing funnels help you think of your entire customer journey, not just getting money out of them.

Now that your brand has made it to the Consideration set, customers are likely to evaluate the options based on some personal criteria they might have. Even though selection criteria may vary from person to person, you might be able to find some general patterns by looking at the most often used criteria. Continious customer feedback, surveys and focus groups will help you figuring out what customers in general find most important about a certain product. Once you are aware of these attributes, you could guide your marketing efforts in such a way that you highlight these features when showing off your product. Often used attributes that customers use to evaluate products are: price, quality, appearance, durability and after-sales service.

If they pursue this valuation this takes the customer further down the funnel into the Evaluation/Trial phase. At this point they are offered the opportunity to market their property on a no-win-no-fee basis. The homeowner will have already done their research on the company (the Evaluation phase), and so this relatively frictionless offer where no money exchanges hands is an easy way to move the homeowner further down the funnel to the Trial phase.
Now that your brand has made it to the Consideration set, customers are likely to evaluate the options based on some personal criteria they might have. Even though selection criteria may vary from person to person, you might be able to find some general patterns by looking at the most often used criteria. Continious customer feedback, surveys and focus groups will help you figuring out what customers in general find most important about a certain product. Once you are aware of these attributes, you could guide your marketing efforts in such a way that you highlight these features when showing off your product. Often used attributes that customers use to evaluate products are: price, quality, appearance, durability and after-sales service.
Rather than initially send your prospect a huge case study once you’ve peaked their interest, perhaps it might be better to send them a single page containing a bullet point list of the results you’ve achieved for others. Yes, it might just take 30 seconds to digest, but it gives them what they want to know (not what you want them to know) and if they like what they read then they can start to evaluate you.
The Marketing Funnel starts off with the Awareness stage (sometimes called Attention). The goal of this stage is to gain presence and to introduce your brand to potential customers: they need to know that you exist. You could either actively reach potential customers through marketing campaigns or help them discover you more easily with their own (online) search. Awareness can be created through advertising, trade shows, direct mail, social media campaigns et cetera. In order for customers to more easily find you online, Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are advised.
A complex marketing funnel is made up of several different low-value steps. An example of a complex marketing funnel would be if you run an ad that takes users through to a landing page where they are asked to complete a specific action. After a visitor completes that specific action they will be taken to a success page where there’s another chance to get them to make a purchase or complete a second action. A complex funnel is not ideal because there are a lot of places for people to fall off, reducing the chances of getting them to convert.
We would like to send you information about products and services of Wavoto which may be of interest to you. If you have consented to receive marketing information, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click here.
I mentioned earlier that the sales funnel goes beyond the first purchase. You don’t want customers to buy once and then forget about you. You want them to buy again and become long-term customers who are loyal to your brand. You want them to recommend you to other people – both online and offline – who might also be interested in what you have to offer.
Okay, so death rumours aside, the sales funnel is in good health and every argument I’ve heard suggest otherwise comes from someone trying to create a selling point for one of their products. What has changed in recent years is how marketers use the sales funnel because the number of interactions between brands and consumers along the buying cycle has multiplied.
Your goal: Here, your goal is to show leads exactly how you can solve their specific problem and help them decide which product best meets their needs. While the consideration portion of the funnel focuses on proving your authority and ability, this one focuses on solving their problem in detail.If your product is software, free trials and demos allow leads to try before they buy to ensure a solution is practical. If you’re a service-based business, this is where a one-on-one consultation can prove you’re capable of solving a client’s unique problem. If you have a physical product, this is where social proof like detailed testimonials and case studies will persuade leads to click the “buy” button.
The largest pool of leads is always the least qualified, but every one of them is still a potential customer – one that might shop with one of your competitors if you don’t get them first. So, to maximise your marketing funnel conversions and keep your rivals in check, you also want to guide as many of these potential buyers towards the finishing line as possible.
UThis is a Lead Generation system that takes people who are possibly unaware of their problem and you lead them through to becoming aware of the problem. Then displaying the solution to that problem, educating them on how the solution works and encouraging them to take action on your offer by making contact by telephone or email or making a purchase through a sales page or visiting their physical shop or event.
The interest stage is followed by the stage of consideration where the lead gets converted into a marketing qualified lead. The prospective customer is now considering to buy the product and hence marketer needs to give more attention and communicate to him elaborated information about the product, offers, and discounts. This information is communicated through free trials, basic services (if applicable), targeted emails, newsletters, phone marketing, and other direct interaction strategies
Many businesses fail to develop and implement an effective customer loyalty plan which results in lost customers and a waste of marketing efforts. For many businesses, repeat customers is what brings in the real money. A welcoming onboard process, personalized attention, and access to resources play a crucial part in convincing the customer that they’ve made the right choice.
At such a point, work on making the potential customer feel confident in their decision to buy your product. Let’s take the previous example of a fitness center. Here, develop a case study showing a customer’s success story including before-and-after pictures along with testimonials. This can be related to either weight-loss or gaining substantial muscle-mass—whatever’s appropriate based on the client.

Rather than initially send your prospect a huge case study once you’ve peaked their interest, perhaps it might be better to send them a single page containing a bullet point list of the results you’ve achieved for others. Yes, it might just take 30 seconds to digest, but it gives them what they want to know (not what you want them to know) and if they like what they read then they can start to evaluate you.
Now that your brand has made it to the Consideration set, customers are likely to evaluate the options based on some personal criteria they might have. Even though selection criteria may vary from person to person, you might be able to find some general patterns by looking at the most often used criteria. Continious customer feedback, surveys and focus groups will help you figuring out what customers in general find most important about a certain product. Once you are aware of these attributes, you could guide your marketing efforts in such a way that you highlight these features when showing off your product. Often used attributes that customers use to evaluate products are: price, quality, appearance, durability and after-sales service.
Wavoto is subject to the investigative and enforcement authority of the Federal Trade Commission. Wavoto may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. Wavoto has potential liability for onward transfers to third parties. Additionally, an individual may be allowed to invoke binding arbitration to resolve dispute under certain limited conditions.
At this stage, you’ve convinced potential customers regarding your product’s value and its ability to deliver. Such leads are also referred to as marketing qualified leads. However, you’re not the only one in the industry providing such services which prompt the prospects to compare your business with the competition. The decision time will vary based on the nature of the product or service.

For example, the choice of having either Indian food or Chinese food is fairly straightforward and requires minimal time whereas offering managed IT solutions requires an investment costing thousands of dollars. Due to the differing time frames and value of the product, the prospects are more than likely to request for content during this consideration stage. A high number of competitors can lead to longer evaluation time, something experienced by 48% of businesses.
Interest: Once leads are generated, they move on to the interest stage, where they learn more about the company, its products, and any helpful information and research it provides. Here is an opportunity for brands to develop a relationship with the people in its lead database and introduce its positioning. Marketers can nurture leads through emails, content that is more targeted around industries and brands, classes, newsletters, and more.
×