Now that you have the consumers’ attention, you want to create some interest. The goal of this stage is to show who you are and what your brand stands for. You are trying to build a relationship with your potential customers and gain trust. Give people valuable information, but don’t focus too much on selling your product yet. Throughout this stage potential customers begin to develop attittudes, opinions and hopefully interest in your company. Content creation is often used for this stage. Think about blogs, webinars, infographics, free e-books, newsletters et cetera. Keep in mind that customers can also develop negative feelings towards your brand, so be careful with what kind of messages you convey to potential customers.
At this stage, you’ve convinced potential customers regarding your product’s value and its ability to deliver. Such leads are also referred to as marketing qualified leads. However, you’re not the only one in the industry providing such services which prompt the prospects to compare your business with the competition. The decision time will vary based on the nature of the product or service.
This is stage with the most potential to grow your marketing funnel, and ironically, it’s the one you have to work the least in. The “advocacy” stage is your reward for all the work you put into the stage before. When you keep your customers happy, they’ll not only remain loyal to your business, but they’ll recommend you to friends and industry contacts facing a similar problem to the one you solved. They’ll brag about how easy life is with your product or service and how hard you work to keep them happy. The result is not only a bigger marketing funnel, but the chance to get a head-start on your competitors.
A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.

While the overall stages of the sales funnel stay the same, the big difference between B2B brands and B2C brands is how many people are involved in each step of the process. In B2C sales funnels, the purchaser is often the sole decision maker. They will sometimes talk to family or friends, but in general, they are making all the choices. Basically, you have one person to market to. On the contrary, in B2B brands, there is usually an entire team that you have to sell during every stage of the sales funnel. But the good news is, many B2B brands end with a contractual commitment instead of a one-time purchase.
I recommended MeanIT to some of our customers looking for a productive website and they come back to thanks us..!! Michael guided them through the process from start to finish and produced a website that suited their needs and more importantly help increase their business. If you are looking for a new website or someone to look over your current site I would highly recommend MeanIT.
A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.

UThis is a Lead Generation system that takes people who are possibly unaware of their problem and you lead them through to becoming aware of the problem. Then displaying the solution to that problem, educating them on how the solution works and encouraging them to take action on your offer by making contact by telephone or email or making a purchase through a sales page or visiting their physical shop or event.


For example, 1-800-DENTIST increased conversions 23% by sequencing friction at the very beginning of its funnel. Originally the dental referral source asked for ZIP code, dental need and insurance/payment info on a form right at the beginning of the funnel. Dental need and insurance/payment info were moved to steps three and four in the funnel, respectively, leading the company to increase conversions.
Now, at any given time maybe less than 1 in 100 people are ready to sell their house, but by sending these mailings out consistently, month-on-month over a period of years, the company is building top-of-mind awareness (the first level of our funnel) for when they are ready to sell, even if that takes 5 years or more! Notice how the cards contain very little information because people won’t invest much time on the company at this stage in the funnel, and notice how using the prices the firm has achieved in the area tries to emotionally connect with the homeowner.
An important term to understand when learning about marketing funnels is conversion rate. A conversion rate simply defines how many of one thing became another thing. In terms of our marketing funnel this could mean how many of the people who clicked on an ad became customers, or it could mean how many people who had a consultation went on to become customers.

Another way to think about the time dimension is to consider if you’re connecting prospects with the right information at the right time, for example, if you are using case studies, are they just sitting there on your website, or would it perhaps be better to send a couple of case studies that can be digested in under 5 minutes out to new prospects automatically three weeks or so after they first expressed interest in you?
Wavoto may disclose personal information to third-parties that use personal information under the instructions of, and solely for Wavoto, of to which Wavoto discloses personal information for use on Wavoto's behalf (“Agents”). Wavoto Agents include, but are not limited to, providers of analytical, hosting, payment processing, credit reference agencies, fraud prevention agencies, and other support services. Agents may have access to personal information if needed to perform their functions for Wavoto. Wavoto does not transfer personal information to non-Agent third-parties.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
×