The Marketing Funnel starts off with the Awareness stage (sometimes called Attention). The goal of this stage is to gain presence and to introduce your brand to potential customers: they need to know that you exist. You could either actively reach potential customers through marketing campaigns or help them discover you more easily with their own (online) search. Awareness can be created through advertising, trade shows, direct mail, social media campaigns et cetera. In order for customers to more easily find you online, Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are advised.
At this stage of the funnel, the value of your product is still unknown; customers won’t be engaged by sales material or product specifics. Instead, try to establish value through educational promotions. Here, customer information is gathered as leads are pulled into the first phase of the funnel. It’s interesting to note that 65% of businesses claim that lead generation is their biggest marketing challenge which only emphasizes the need for developing creative marketing strategies.
I’ve heard a lot of talk over the last couple of years about the sales funnel being dead. What a load of nonsense. It’s not that long ago these sorts were telling us SEO is dead or – more recently – that web design is dead. Jackie Chan has also died multiple times over the last couple of years but I have my doubts about this, too, unless he has at least one identical twin who also happens to be versed in multiple forms of martial arts.
This is simply the process of trying to get people through your marketing funnels to a point where they buy something or engage with you. The aim may be to get to a sale or it may be to get an appointment or some other form of engagement, such as signing up for a trial or completing a survey. We might use Google Ads to attract visitors and then convert by getting them to submit their details to start a dialogue with us. Then we would ask them to complete a short questionnaire, then armed with some relevant information to prepare for a meeting, we can meet, then we send a quote, then they invest. So we have a number of stages and conversion points during the process. Along the way we could lose people because they are not ready to invest or are overawed by the amount of work they will need to do or the amount of the investment required to do a good job, or the amount of time they personally need to commit to produce the required content. Much like having a filter, this helps us get the clients for whom we can definitely deliver value. They get to know us and evaluate us and see how little risk is involved. We would have goals or objectives along the way to help potential clients make small commitments as we go, that lead to a final decision. As you progress through the funnel you can add value or show how you would add value.
First, though, you want to map out all the potential interactions users can have with your brand and assign them to the most relevant stage of our marketing funnel. For example, a first-time visitor on your site will fit into the “awareness” category while someone who has repeatedly visited the same product page probably fits in the “consideration” stage.
I just watched a video regarding tips to add to the Eweber page. There was too much information that I prefer to read it, too, in order to retain the material. I keep debating in my head as to whether I want to subscribe. My second book is coming out soon. I am afraid that I may get in over my head with adding this and adding that and so forth. Thank you!
In fact, more than 80 percent of people look for recommendations before purchasing a product, according to research by Business 2 Community. And Nielsen reports that 84% of people trust the recommendations of friends and family over marketing campaigns. That makes personal referrals the highest ranked source for trustworthiness when it comes to making a purchase.  
No one has to tell you, of all people, that customers go through stages as they move through the buying process. As a small-business owner, you've been selling your product or service long before your sales and marketing team started casting decisions in terms of “the marketing funnel.” The marketing funnel? If this term is new to your vernacular, don't worry, you're not far behind the curve – or the tactics to help you navigate it.
You want to create initial awareness of your existence, then encourage interest or ‘traffic’ and eventually a conversion or purchase plus repeat purchases from happy customers. Your ‘funnel’ as such, can get lots of people interested, but many will drop off along the way through the process. This happens for a variety of reasons, price, availability of funds, a clunky website or interface, information overload, poor customer service and so on. By the time a person gets to the bottom of the funnel the numbers are considerably lower. And here you need to be consistently optimising the conversion rates, as in helping people decide to contact you or buy something – a result.
Your goal: Here, your goal is to show leads exactly how you can solve their specific problem and help them decide which product best meets their needs. While the consideration portion of the funnel focuses on proving your authority and ability, this one focuses on solving their problem in detail.If your product is software, free trials and demos allow leads to try before they buy to ensure a solution is practical. If you’re a service-based business, this is where a one-on-one consultation can prove you’re capable of solving a client’s unique problem. If you have a physical product, this is where social proof like detailed testimonials and case studies will persuade leads to click the “buy” button.
Targeting these leads is the easy part; guiding them along the buying process is more challenging. For this, you’ll need an effective content strategy that provides them with the information they need and keeps them coming back for more. You’ll want to get these people signing up to your newsletter – or some other kind of email interaction – as soon as possible. This gives you a channel to segregate audiences and target them with more relevant messages that move them along the sales funnel.

The interest stage is followed by the stage of consideration where the lead gets converted into a marketing qualified lead. The prospective customer is now considering to buy the product and hence marketer needs to give more attention and communicate to him elaborated information about the product, offers, and discounts. This information is communicated through free trials, basic services (if applicable), targeted emails, newsletters, phone marketing, and other direct interaction strategies
Simple marketing funnels have fewer, more meaningful interactions. More people make it through to the end of the funnel and a simple funnel is far more geared towards high ticket sales. It’s much easier to buy traffic when using a simple marketing funnel and it works well with high-value media. Simple sales funnels are the fastest path to online lead generation for high-priced products and services.

In the loyalty stage, customers start to develop a preference for your brand or company. They do not make repeat purchases anymore because you remind them of it, but because they genuinely like your product. Customer loyalty is therefore far more favorable than repeat purchasing. Loyalty means customers are hanging in there even when there may be some problems or negative rumours about your company. In order to create loyalty, your customers need to see the relationship between you and them as more than just a transactional relationship: connecting with your customers on a personal level is therefore crucial. Strong engagement, personalization, loyalty programs, community development, social identity and the sharing of values can help with that.
Imagine any online shopping portal, for instance. Several hundreds of people like you visit the website every day, rather every hour. You view products and choose among innumerable options. This is followed by adding items of your choice to their virtual shopping carts. Not all visitors to the site buy the products from here. Some might make inquiries; some might browse through a different site and land up buying the product somewhere else. The platform which was open to act as a magnet for millions now gradually funnels its way through different steps into achieving profits from few by selling its items away.
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A Marketing Funnel is pretty much anything you do that promotes your product or service, your sales process. If done properly, it should lead people to your door. If done well it should all be a profitable exercise. But it does need some planning and measuring, rather than just a spray and pray approach. Tip: Any funnel should address one single pain point and deliver a solution to that one single thing.
Facebook is particularly good at capturing these leads, thanks to its targeting options. You can narrow down on users based on their demographic info, interests, online behaviour and previous purchases. AdWords also has a role to play here, letting you target lower-intent searches like “how often should I audit my website?” and getting these users involved with your brand.

The Marketing Funnel starts off with the Awareness stage (sometimes called Attention). The goal of this stage is to gain presence and to introduce your brand to potential customers: they need to know that you exist. You could either actively reach potential customers through marketing campaigns or help them discover you more easily with their own (online) search. Awareness can be created through advertising, trade shows, direct mail, social media campaigns et cetera. In order for customers to more easily find you online, Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are advised.

In this example imagine a real estate company that prints an ad for their services on a piece of card. On the card it doesn’t say too much about the company but simply shows pictures of some houses sold locally by the company and the prices those houses achieved. The cards also contain a link to the company’s website should the prospect wish to find out further information about the company’s services. These cards are then posted through the letterboxes of everyone who lives where the best buyers are for this business are. The complete marketing funnel for this real estate company is shown below.
If we were comparing this point in the customer journey to a real-life human relationship, it’d be the honeymoon stage and beyond. Your new customer is excited to have a tool to solve the problem they’ve been struggling with, but after that excitement dies down, they want to know they can rely on you to help them get the most out of their purchase. If you don’t provide the support they need, they’ll abandon you for a business that can.
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Awareness: Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery. Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more. Here, lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.
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