A Marketing Funnel is pretty much anything you do that promotes your product or service, your sales process. If done properly, it should lead people to your door. If done well it should all be a profitable exercise. But it does need some planning and measuring, rather than just a spray and pray approach. Tip: Any funnel should address one single pain point and deliver a solution to that one single thing.
A marketer focuses to tap the entire set of potential customers in the beginning. This involves making them aware of the product by the use of effective advertising, marketing, public relations, and other communication strategies. Awareness is followed by generating a lead by acquiring customer information in some sort. This information is then pulled into a lead management system to nurture further down the funnel.
Best practices in accelerated business growth, combined that with over 2 decades of Advanced Human Potential immersion studies (stretching from San Francisco to India, the Middle East to Europe) creates a unique and powerful set of tools and presentations that shift your potential past what you know as possible today. Across the planet, participants comment on the unusually poignant systems that these two power house coaches have developed for Business Owners.
UThis is a Lead Generation system that takes people who are possibly unaware of their problem and you lead them through to becoming aware of the problem. Then displaying the solution to that problem, educating them on how the solution works and encouraging them to take action on your offer by making contact by telephone or email or making a purchase through a sales page or visiting their physical shop or event.
The sales funnel we looked at from AWeber before may be a simplified version of what most brands are looking at these days, but the same principles apply. The only thing that’s really changed over the years is that we now need to pick up leads at every stage of the funnel in order to maximise conversions. We now put more focus on lead nurturing and optimising each stage of the consumer experience to prevent leads slipping away and buying elsewhere.
Many businesses fail to develop and implement an effective customer loyalty plan which results in lost customers and a waste of marketing efforts. For many businesses, repeat customers is what brings in the real money. A welcoming onboard process, personalized attention, and access to resources play a crucial part in convincing the customer that they’ve made the right choice.
The key thing here is that your marketing funnel doesn’t end with the purchase. There is plenty more work to be done at this stage. You can add as many stages into this funnel as you deem necessary to your brand but, again, it’s up to you how complex your marketing funnel should be. You can also expand it with time as your strategy becomes more efficient and new opportunities arise.
In this example imagine a real estate company that prints an ad for their services on a piece of card. On the card it doesn’t say too much about the company but simply shows pictures of some houses sold locally by the company and the prices those houses achieved. The cards also contain a link to the company’s website should the prospect wish to find out further information about the company’s services. These cards are then posted through the letterboxes of everyone who lives where the best buyers are for this business are. The complete marketing funnel for this real estate company is shown below.
We do this by plugging them into the most elite learning, networking, and dealmaking community on earth ... an online platform accessible 24/7 by computer or mobile phone and complete with: A 30-Day Quick Start Course, An Online “Real Estate Investing School”, A Private 24/7 Networking and Q&A Forum, A Dealmaking Platform with over $384 billion in real estate for sale, LIVE MEETINGS Via Webcast Every 2 Weeks ... and so much more!
Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)