So the obvious approach to funnel marketing is to focus on high-intent users who show all the behaviour of someone ready to buy. And your best weapon for this is AdWords – the only platform that allows you to target people itching to buy. People turn to Google when they’re about to jump from consideration to conversion and AdWords is the only channel that allows you to target high-intent search queries that have “next customer” written all over them.
Signing up to the trial provides a low barrier way to acquire a customer and the customer enters the Trial part of our funnel. If at the end of the month they are enjoying the company’s service and are happy with it, they then move to the full price subscription. At this point they are a full customer and they have entered the Adoption part of the funnel.
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The first stage underlines the basic function of any marketing campaign: to create awareness regarding the company’s offerings. Your campaign will help to introduce your business to strangers through customer research and discovery. During this initial stage, your primary focus will be toward attaining thought and trust leadership via advertising, webinars, social media, viral campaigns, content creation, events, and more.
One entrepreneur who started her entire business off of funnels to delight is Marie Forleo. In her funnel for the audio training “How To Get Anything You Want” she not only provides an hour-long training to help people, she follows it with a thank you page offering even more helpful tips and insider information, and delivers a series of automated emails providing the audio training and more information around overcoming your business obstacles.

Many businesses fail to develop and implement an effective customer loyalty plan which results in lost customers and a waste of marketing efforts. For many businesses, repeat customers is what brings in the real money. A welcoming onboard process, personalized attention, and access to resources play a crucial part in convincing the customer that they’ve made the right choice.

For example, that funnel may consist of freely available content published on a website aimed at the overall pain point a potential customer has. That content then includes a call-to-action to sign up for email for more information. That email list includes a lead nurturing campaign that answers key questions as customers have them, ultimately leading customers to talk to sales reps to answer their most specific and complex questions.
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Intent: To get to the intent stage, prospects must demonstrate that they are interested in buying a brand’s product. This can happen in a survey, after a product demo, or when a product is placed in the shopping cart on an ecommerce website. This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer.
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