In addition to vocational occupations where I was able to do what I loved most - helping people, I have developed game apps and undertaken a variety of freelancing projects - amongst other things. But none of these jobs gave me the fulfillment I craved. I needed something bigger and better. So, I started a journey of self-education in a variety of different areas and began investing time and money. This enabled me to gain a deep understanding of the science and strategy that underpin marketing funnels, social media marketing, and different types of business models. 
There are many different versions of the Marketing Funnel. I tried to only use very distinctive phases of the customer journey without becoming too specific, in order for this funnel to be applicable for a multitude of industries and businesses. The reason why the Marketing Funnel is a funnel is because the wideness of the funnel at every stage represents the amount of people belonging to it. Since you are likely to loose some potential customers along the way, the funnel gets narrower towards the bottom. Finally it is important to mention that the colours chosen for this marketing funnel are deliberate. In the beginning, your relationship with potential customers are rather ‘cold’ and are therefore coloured blue. Once you get to know your customers, you want to ‘heat’ things up a bit and make your relationship stronger until you reach the advocacy stage (orange). Let’s go through each stage one by one.
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For example, the choice of having either Indian food or Chinese food is fairly straightforward and requires minimal time whereas offering managed IT solutions requires an investment costing thousands of dollars. Due to the differing time frames and value of the product, the prospects are more than likely to request for content during this consideration stage. A high number of competitors can lead to longer evaluation time, something experienced by 48% of businesses.
Signing up to the trial provides a low barrier way to acquire a customer and the customer enters the Trial part of our funnel. If at the end of the month they are enjoying the company’s service and are happy with it, they then move to the full price subscription. At this point they are a full customer and they have entered the Adoption part of the funnel.

A standard marketing funnel would usually contain some simple tools, but you do have to create these for your toolkit. So there is content creation involved to get copy and images and landing pages or forms etc. Whilst we use websites as a big part of the marketing funnels we create, you may not necessarily use one. We create a lot of content around the planning for a business website and then the development or build of a business website and then the marketing involved in making it deliver leads.


Targeting these leads is the easy part; guiding them along the buying process is more challenging. For this, you’ll need an effective content strategy that provides them with the information they need and keeps them coming back for more. You’ll want to get these people signing up to your newsletter – or some other kind of email interaction – as soon as possible. This gives you a channel to segregate audiences and target them with more relevant messages that move them along the sales funnel.
Additionally, you can conduct keyword searches to get an idea of what your content should revolve around. This also helps discover which search terms receive the most attention in your niche. This allows you to create appropriate content, the importance of which is highlighted by the fact that 93% of B2B companies believe that content marketing is far more effective than traditional marketing strategies when it comes to lead generation.
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A customer is made aware of the product through Marketing and advertising campaigns, consumer research and discovery. The awareness is followed by gathering information in some form from him. This process of gathering information is called lead generation and the information is further used in the lead management system to nurture it down the system.
That was an interesting article. I was looking on your page of scheduled webinars, and what about offering a webinar on segmenting your list? It seems that to use the marketing funnel idea you need to segment subscribers, so you’re not sending new subscribers something that should go to your “Advocates”. I’d love to see a webinar that really goes over how to use the funnel & segmenting together. Thanks.

I know how it feels not to know where to start. I also know what it's like to spend so much time searching for opportunities to run a successful business from home. That's why I decided to create my Entrepreneur Course 101. In this course, you will learn ways to monetize online. You will also get free access to a mini course to the one and only platform you need for running your business.

So, if you've always dreamed of starting and running your own business - whether online or offline, then taking the Entrepreneur Course 101 will be the first step towards realising your goal. It doesn't matter what your niche is - this course applies to YOU! This is the first step towards your dream job, working for yourself, and accomplishing all you have ever wanted in the way of a career. 


In fact, more than 80 percent of people look for recommendations before purchasing a product, according to research by Business 2 Community. And Nielsen reports that 84% of people trust the recommendations of friends and family over marketing campaigns. That makes personal referrals the highest ranked source for trustworthiness when it comes to making a purchase.  
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