Advocacy: Turning your customers into advocates is the ultimate evolution for nurturing current customers. Evangelism in the form of writing product reviews, posting about products on social media, and more can help drive more new leads for your marketing funnel. Having an external recommendation not connected to a brand can strongly influence prospects. Marketers can work to develop their communities to better support advocates, ask them to participate in case studies, or engage them around consumer-generated content on social media.
At such a point, work on making the potential customer feel confident in their decision to buy your product. Let’s take the previous example of a fitness center. Here, develop a case study showing a customer’s success story including before-and-after pictures along with testimonials. This can be related to either weight-loss or gaining substantial muscle-mass—whatever’s appropriate based on the client.
So, if you've always dreamed of starting and running your own business - whether online or offline, then taking the Entrepreneur Course 101 will be the first step towards realising your goal. It doesn't matter what your niche is - this course applies to YOU! This is the first step towards your dream job, working for yourself, and accomplishing all you have ever wanted in the way of a career.
Advertising Agents Amazon Author Website Beginner Blogging Book Covers Book Launch Book Marketing Book Promotion Book Stores Branding Business Conference Tips Crowdfunding Editors Elevator Pitch Email Marketing Facebook GoodReads Ideas Independent Publishing Intermediate Interviews Kickstarter Marketing Marketing 101 Mastermind Group Networking News Niche Marketing Podcasting Productivity Publishing Industry Q&A Randy Ingermanson Self Promotion Social Media Strategy Trolls Web Design Websites Word of Mouth WordPress Writing
Marketers should tap every opportunity to develop a relationship with the buyer at this stage. This is often done through monitoring reviews of the products, testimonials from previous customers, inbound marketing, having a great graphic interface to draw attention, delivering more information to the customer, etc. This is a crucial stage of the marketing funnel as it is chiefly at this stage that the prospective buyer would want to remain in or leave the funnel.