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So the obvious approach to funnel marketing is to focus on high-intent users who show all the behaviour of someone ready to buy. And your best weapon for this is AdWords – the only platform that allows you to target people itching to buy. People turn to Google when they’re about to jump from consideration to conversion and AdWords is the only channel that allows you to target high-intent search queries that have “next customer” written all over them.
If you’re searching for further clarification on it, you’re not alone. In theory, the marketing funnel is straightforward: It’s the representation of your buyers’ journey from prospect to customer, combined with the tools and processes you use to gracefully guide them through. But in practice, constructing a marketing funnel is far more confusing. What do the building blocks of a successful one look like? What processes ensure the maximum number of leads become customers that stay loyal to your brand?
ClickFunnels complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information transferred from European Union and Switzerland to the United States, respectively. ClickFunnels has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit www.privacyshield.gov. For full definitions of the Privacy Shield Principles, please visit www.privacyshield.gov/EU-US-Framework.
Now, at any given time maybe less than 1 in 100 people are ready to sell their house, but by sending these mailings out consistently, month-on-month over a period of years, the company is building top-of-mind awareness (the first level of our funnel) for when they are ready to sell, even if that takes 5 years or more! Notice how the cards contain very little information because people won’t invest much time on the company at this stage in the funnel, and notice how using the prices the firm has achieved in the area tries to emotionally connect with the homeowner.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
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