Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
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Best practices in accelerated business growth, combined that with over 2 decades of Advanced Human Potential immersion studies (stretching from San Francisco to India, the Middle East to Europe) creates a unique and powerful set of tools and presentations that shift your potential past what you know as possible today. Across the planet, participants comment on the unusually poignant systems that these two power house coaches have developed for Business Owners.


If they pursue this valuation this takes the customer further down the funnel into the Evaluation/Trial phase. At this point they are offered the opportunity to market their property on a no-win-no-fee basis. The homeowner will have already done their research on the company (the Evaluation phase), and so this relatively frictionless offer where no money exchanges hands is an easy way to move the homeowner further down the funnel to the Trial phase.
A complex marketing funnel is made up of several different low-value steps. An example of a complex marketing funnel would be if you run an ad that takes users through to a landing page where they are asked to complete a specific action. After a visitor completes that specific action they will be taken to a success page where there’s another chance to get them to make a purchase or complete a second action. A complex funnel is not ideal because there are a lot of places for people to fall off, reducing the chances of getting them to convert.
Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
If they pursue this valuation this takes the customer further down the funnel into the Evaluation/Trial phase. At this point they are offered the opportunity to market their property on a no-win-no-fee basis. The homeowner will have already done their research on the company (the Evaluation phase), and so this relatively frictionless offer where no money exchanges hands is an easy way to move the homeowner further down the funnel to the Trial phase.
A standard marketing funnel would usually contain some simple tools, but you do have to create these for your toolkit. So there is content creation involved to get copy and images and landing pages or forms etc. Whilst we use websites as a big part of the marketing funnels we create, you may not necessarily use one. We create a lot of content around the planning for a business website and then the development or build of a business website and then the marketing involved in making it deliver leads.

We do this by plugging them into the most elite learning, networking, and dealmaking community on earth ... an online platform accessible 24/7 by computer or mobile phone and complete with: A 30-Day Quick Start Course, An Online “Real Estate Investing School”, A Private 24/7 Networking and Q&A Forum, A Dealmaking Platform with over $384 billion in real estate for sale, LIVE MEETINGS Via Webcast Every 2 Weeks ... and so much more!


Your goal: Here, your goal is to show leads exactly how you can solve their specific problem and help them decide which product best meets their needs. While the consideration portion of the funnel focuses on proving your authority and ability, this one focuses on solving their problem in detail.If your product is software, free trials and demos allow leads to try before they buy to ensure a solution is practical. If you’re a service-based business, this is where a one-on-one consultation can prove you’re capable of solving a client’s unique problem. If you have a physical product, this is where social proof like detailed testimonials and case studies will persuade leads to click the “buy” button.
The final and optimal stage to reach with customers is the Advocacy stage. Advocacy happens when your customers become something more than just customers: they become fans. Fans are usually so excited about something that they tell their friends and family all about it, they share positive reviews on social media, and they might even try to convince others to become fans as well. In other words, they are now helping you creating awareness just like at the beginning of this marketing funnel. When customers decide to become your own brand’s ambassadors, you know you are doing something right!
However, there are even some who see the funnel as being split vertically, with both sales and marketing owning the full funnel. They argue that the sales people are increasingly becoming thought leaders to drive awareness by doing outbound outreach. In this scenario, both marketing and sales would work to nurture leads and prospects from awareness to purchase.
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