At this stage, you’ve convinced potential customers regarding your product’s value and its ability to deliver. Such leads are also referred to as marketing qualified leads. However, you’re not the only one in the industry providing such services which prompt the prospects to compare your business with the competition. The decision time will vary based on the nature of the product or service.
This challenge of value sequencing on a homepage is a microcosm of how to value sequence throughout the entire funnel. Here’s an example. SolarWinds posted 25% year-over-year revenue growth by sequencing value to potential buyers in its funnel. The software company built a funnel that started with overall educational content (e.g., network monitoring fundamentals, IP configuration, etc.) with higher-value content behind a registration barrier. This showed the overall value of the company in its understanding of the industry.
The manufacturing company worked with the MECLABS team, and the value messaging was changed to focus on the value proposition of the guide itself with a new headline: “You’re One Quick Download Away from Finding Your Perfect Infrared Camera,” and other messaging focused on communicating the value of the free product guide, not the product purchase (the end goal of the funnel).
In addition to vocational occupations where I was able to do what I loved most - helping people, I have developed game apps and undertaken a variety of freelancing projects - amongst other things.  But none of these jobs gave me the fulfillment I craved. I needed something bigger and better. So, I started a journey of  self-education in a variety of different areas and began investing time and money. This enabled me to gain a deep understanding of the science and strategy that underpin marketing funnels, social media marketing, and different types of business models. 
It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.
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